Our Team

Nicole Massimi

Nicole is a strategic growth advisor with over 17 years of experience in sales and business development. Since 2016 Nicole has been exclusively focused on M&A in prestige beauty and has worked on diligence for hundreds of brands, acting as an operating partner as needed to raise valuation.

Previously Nicole was Head of Beauty at Birchbox, and Head of the Birchbox Incubator which includes Arrow Beauty, LOC (Love Of Color), Cynthia Rowley Beauty and Parlor by Jeff Chastain. Prior to Birchbox, Nicole was Head of Global Sales for Dr. Dennis Gross Skincare. Nicole has also worked with several startups including Madison Reed where she played an instrumental role in developing and launching the bricks and mortar salon model. She holds an MBA from Bentley University and lives in Larchmont, New York with her family.

Caitlin Bourne

Caitlin is a strategic advisor with over 15 years of experience in brand building and marketing within beauty.

Previously Caitlin served as Vice President of Marketing at Oribe Hair Care, where she was responsible for leading brand marketing and creative, as well as strategic and operational marketing programs across all channels. As a member of the senior leadership team at Oribe, she was chosen to represent the brand during its sale to Kao Corporation in 2017. Prior to Oribe, Caitlin worked in Beauty Partnerships at Birchbox, and started her beauty career in editorial as the Beauty Editor of Harper’s Bazaar and V Magazine. Caitlin holds an MBA from Columbia University and a BS in Biology from the Massachusetts Institute of Technology. She resides in Bedford, New York with her family.

Melinda Small

Melinda works with brands to optimize the development process, guiding new products through concept and formulation.

Melinda previously worked under the Shiseido Group at NARS, where she managed the development processes for new launches. Prior to that she led the creation and development of Birchbox incubator brands, including Arrow Beauty, LOC (Love of Color), Cynthia Rowley Beauty, and Parlor by Jeff Chastain. She has also held roles at Dr. Dennis Gross Skincare, Victoria’s Secret Beauty, and BareMinerals. Melinda holds a degree in Cosmetic and Fragrance Marketing from the Fashion Institute of Technology and lives in Brooklyn, New York.

Amanda Kutner

Amanda works closely with founders to help them find and strengthen their brand voice and design and execute impactful marketing campaigns.

Previously Amanda was part of the Birchbox Integrated Marketing team where she led the development of marketing campaigns for skincare brands including Shiseido, Kiehl’s, Origins, Supergoop! & Dr. Jart, among others. She has also held in-house marketing roles at Sunday Riley Skincare and Bond No. 9 Fragrances. Amanda holds a degree in Advertising and Marketing Communications from the Fashion Institute of Technology and lives in Boston, Massachusetts with her husband.

Alexandra Reycraft

Ali works closely with founders to identify their key goals, align them with the most meaningful Prologue Beauty Collective resources and expertise, and assists in designing and executing a roadmap to achieve desired brand milestones. 

Ali previously worked within the Condé Nast Beauty Collection at Allure and as a member of the Brand Partnerships team at Birchbox.  In both roles, she partnered closely with brands to design and execute compelling marketing campaigns, grow revenue, and draw from campaign analytics to optimize future initiatives.  Ali started her career in technology sales at EMC Corporation and holds a degree in American Studies from Trinity College.  Ali lives in Pelham Manor, New York with her family.